Sleekplan, GmbH.Munich, DEFounded 2020

Building feedback on autopilot for the next thousand product teams.

We make tools that help product teams stop guessing and start shipping what users actually want. Customer feedback shouldn't be a chore. It should be the loop everything else fits inside.

The story

Built from real product pain. Still shaped by customer feedback.

Sleekplan started while we were building another SaaS. Customer feedback was everywhere: Emails, support chats, Slack threads, forms, and spreadsheets - but never in one clear place. It was hard for us to see what customers really wanted. And it was hard for customers to see existing requests, add their own ideas, vote, comment, or follow what happened next.

So we built the first version of Sleekplan for ourselves: a simple feedback board, voting, comments, and statuses. It made the whole process smoother for both sides. What started as an internal tool quickly became something other product teams wanted too. In early 2020, Sleekplan became our full focus.

Today, thousands of teams use Sleekplan to collect feedback, prioritize what matters, publish updates, and close the loop with their customers. Still bootstrapped. Still independent. Still shipping every week. And still using Sleekplan to build Sleekplan.

The feedback loop we needed and still use every week.
Marco Graf — founder of Sleekplan
Marco Graf
Founder
6+ years
Shipping fast
95K+
Monthly feedback signals
1.3M+
Monthly users reached
4.9 / 5
Average rating
What we believe

Six rules we don't bend.

§ 01
Defaults beat options.
Every preference is a bet that the user knows better than the designer. Sometimes that bet is wrong. We choose the default carefully so people don't have to choose at all.
§ 02
Ship every week.
Cadence beats velocity. A team that ships every Tuesday outperforms one that ships every quarter, even if each release is smaller. The discipline of shipping is the practice of finishing.
§ 03
Our own product, first.
We run Sleekplan on Sleekplan. Every roadmap item is a feedback post. Every release is a changelog. Every customer call hits a board. If we don't trust our product to organise our work, our customers shouldn't either.
§ 04
Small team. Long stay.
We hire slowly and stay for years. Most of the company has been here since the first 10 customers. The next 10,000 are being built by the same people.
§ 05
Boring is a feature.
We don't chase the latest AI trend or rebuild every screen on a whim. Boring software wins because boring is what reliable means.
§ 06
Customers, not users.
Words shape habits. We say "customers" because we never want to forget who pays the bills and why we should listen to them.
Loved by customers

Words from the people who pay us.

“The best customer feedback and sentiment app on the market. We can gather feedback, feature requests, and communicate our roadmap and product updates. Very happy to have found this app.”
TJ
Tyler J.
via Capterra
“I fell in love immediately after trying this app and now after several months the heart is still beating. Simplicity, visual analytics, user segmentation, all at a great price.”
TS
Tomas S.
via Capterra
“Sleekplan is an all-in-one feedback loop management tool that I've grown to love. My audience loves hearing about what's new, and Sleekplan helps me provide this in a way that keeps them engaged.”
GD
Gene D.
via G2
“I love that I have so much control with Sleekplan. Having feedback, satisfaction and changelog in one tool is so helpful. The interface is laid out intuitively, it's fast to load, and everything is very simple to use.”
SM
Sorcha M.
via G2
★★★★★4.9 / 5 on G24.8 on Capterra98% would recommend
Hiring

Want to build the next thousand with us?

We're remote-first, async by default, and hire slowly. Senior people who've shipped a lot and want to keep shipping. Generous equity, no hierarchy, real customers from day one.

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